Marketing Specialist

2:39 AM // 0 comments // jay // Category: Marketing //

AG2520 - Marketing Specialist

Brand: Corporate Office Job Family: Marketing

Department: Not Applicable City: Doha

Role Purpose: The Marketing Specialist is responsible for planning and carrying out different marketing activities in order to develop and maintain awareness of Azadea's Brands and drive traffic to the stores. He/she will be in charge of enhancing and maintaining the corporate services.

Accountabilities:

Maintains a commercial awareness of the relevant national/regional market sectors so that plans/campaigns can be adapted to ensure maximum commercial return
Ensures that all marketing plans/campaigns comply with the overall marketing specifications set by brand owners so that a unified regional/global brand image is presented to consumers
Develops and implements a timetable of events and promotions in support of a brand plan/campaign in order to maximize consumer brand awareness
Develops and maintains good working relationships with external suppliers to ensure that the highest possible levels of service are received by Azadea
Maintains awareness on best practice techniques and tools in the area of campaign management so that campaigns deliver defined levels of brand revenue, profitability and market share
Liaises with Brand Managers, Country Managers, Franchisors and Media Suppliers to ensure proper planning, implementation and monitoring of the Marketing activities
Monitors adherence to the detailed campaign work plan and takes corrective action as necessary so that all activities are completed within anticipated costs and timescales
Ensures proper relationships with internal/external customers
Develops and implements creative marketing strategies that will support the brand and drive traffic to the stores
Follows-up on the marketing budget on a daily basis
Delivers event programs to ensure that brand presence is maximized and strategic objectives are met

Experience and skills:

3-4 years experience in a similar field
Sound conceptual/theoretical knowledge of key marketing and advertising principles
Good written and verbal communication skills
Fluent in written & spoken EnglishComputer knowledge with experience in using MS office applications

Qualifications: